Sun Valley Solar Solutions Blog | Latest Solar Insights

Utilities vs. Solar Companies: Arizona Rooftop Battle

Written by Kyle Ritland Marketing and Customer Experience | Jun 28, 2015 7:00:00 AM

The explosive expansion of U.S. residential rooftop solar installations, which increased by 51 percent last year, threatens utilities’ traditional role as electricity suppliers. The backlash has been most intense in Arizona, where utilities levied or proposed new fees for customers installing rooftop solar systems. 

The utilities’ new fees have spurred high-profile negative media campaigns by solar advocates. However, the battle is also advancing technological solutions that align rooftop solar with the new rate structures and the grid’s needs. “It’s making innovation happen much faster,” says Russ Patzer, CEO of Chandler, Arizona-based solar provider Sun Valley Solar Solutions.

We invite you to read the full article to learn more about how many Arizona solar providers, including Sun Valley Solar Solutions, are planning solar storage and off-grid solutions that evade the utilities’ solar fees.