Solar and Storage, Demystified: Sun Valley Gets Real with Rosie on the House

Kyle Ritland Marketing and Customer Experience
May 15, 2025
1 min read

For nearly 40 years, Rosie on the House has been Arizona’s most trusted home improvement resource. Hosted by Rosie Romero and his son Romey on KTAR, the show is a go-to for homeowners looking to protect, enhance, and take pride in their properties.

In a recent episode, Rosie welcomed Sun Valley Solar Solutions CEO Russ Patzer and VP of Marketing Kyle Ritland to unpack the latest trends in solar power, rising utility rates, and the surging demand for battery backup systems.

From navigating the end of your solar lease to preparing for SRP’s new rate plans coming this fall, the conversation is packed with real-world advice and insider insight on Arizona’s fast-changing energy landscape.

We’ve pulled a few short clips to highlight key takeaways for busy listeners. Want the full scoop? Scroll to the bottom for the full 40-minute segment—it’s well worth the listen.

 

Is buyout the best option for a mature solar lease? Maybe not!

Don’t assume that buyout is the best option when your solar lease comes to an end. Russ breaks it down in this exclusive tip. The short answer? Patience and negotiation. 

 

Battery Storage Without Solar? Smart Savings, But a Critical Weak Spot

You don’t need solar to benefit from battery storage. Charge up with cheap off-peak power and discharging during those expensive on-peak hours. But there’s a catch: during a blackout, grid-only batteries may leave you in the dark.

 

New SRP Rates Coming This November — On-Peak Prices Hitting $0.40/kWh

SRP’s updated rate plans go into effect this November, with new on-peak rates reaching $0.40 per kilowatt-hour, but off-peak as low as $0.06 per kilowatt-hour. A battery lets you store cheap off-peak power and avoid those costly peak rates altogether.

 

Rosie Approved

Out of hundreds of solar companies across Arizona, only one has earned Rosie on the House Certification—Sun Valley Solar Solutions. It’s a mark of trust, quality, and local expertise that Rosie personally stands behind.

 

 

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Listen to the full 40-minute segment At Rosie On The House 
Click here

 

About the Author

Kyle Ritland Marketing and Customer Experience

After working in technology marketing throughout the Pacific Northwest and Silicon Valley for more than 20 years, Kyle opted to follow his heart and focus his talents in solar energy.

As the head of Marketing at Sun Valley Solar Solutions, Kyle works hard to demystify the ever-changing solar landscape in Arizona and across the country. He especially enjoys helping people separate fact from fiction by presenting solar transparently and accurately, rather than relying on hype or deceptive marketing tactics that are far too common with some solar companies.

When not touting the benefits of solar, encouraging his friends to opt for paper over plastic, or growing his own vegetables, Kyle is generally found hiking with his pointer Bravo or preparing a home-cooked meal for friends.

“If you truly understand how solar works it’s easy to see through the gimmicks. The opportunity for savings is very real when you have the correct information”