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Sun Valley Solar Solutions Unveils New Brand Identity and Logo

Kyle Ritland

April 2017

After ten years of continuous growth, Sun Valley Solar Solutions is pleased to unveil a new brand identity and logo. The updated branding anchors the Chandler-based company’s expanding portfolio of integrated energy solutions that are optimized specifically for modern rate plans, improved grid interactivity, and further grid independence.

“Updating our brand is one of the most powerful ways we are communicating our broader business objectives,” said Russ Patzer, CEO of Sun Valley Solar Solutions. “As more complex utility pricing plans are introduced, we’re committed to looking beyond just solar to a broader mix of smart, eco-friendly technologies and services that will help our customers live more affordably and sustainably.”

At the center of Sun Valley Solar Solutions’ brand refresh is a new logo mark composed of simple geometric shapes resembling solar cells, which are assembled into a three-dimensional sphere. The fully-modern design draws inspiration from a Dyson Sphere, which is a hypothetical megastructure that completely surrounds a star, and captures 100% of that star’s energy. Iconic elements from the company’s original logo are also incorporated for continuity, including the Earth and Sun.

SVSS_New Look_PR Photo.jpgKeeping it local, Sun Valley Solar Solutions was proud to partner with Scottsdale-based The James Agency for the brand refresh project. The new logo represents Sun Valley Solar Solutions’ first update since the company was founded in 2006, and is the result of extensive research conducted by engaging customers, employees and other stakeholders as part of a comprehensive brand review.

The first iteration of the new brand was revealed earlier this week with a new company website at SunValleySolar.com. The company’s fleet, personnel, and Chandler headquarters will be rebranded over the coming weeks with the full rollout expected by summer.

"As we endeavor to become a true, 21st century renewable energy company, our customers remain our primary focus,” concluded Patzer. “Whether solar, energy storage, or smart home electrical systems, our mission is to offer a broad mix of solutions that empower customer choice and energy independence. I couldn’t be more excited about what’s to come.”


About Sun Valley Solar Solutions:
Since 2006, Sun Valley Solar Solutions has been providing clean solar energy for residents and businesses throughout Arizona. The Chandler, Arizona-based company is accredited as a SunPower Elite Dealer by SunPower Corp., the world's leading manufacturer of high-efficiency solar cells and solar modules. Sun Valley Solar Solutions is also accredited and rated A+ by the Better Business Bureau, has won the Angie's List Super Service Award four times, is a member of the Solar Energy Industries Association, AMICUS, the Electric League of Arizona, the Arizona Solar Industries Association, the U.S. Green Building Council, and is an active member of LOCAL FIRST. For more information, visit: www.sunvalleysolar.com