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Innovative Solutions Help SRP Customer Save Thousands

Kyle Ritland, Marketing
April 11, 2018
1 min read

When SRP customer JB Bassett started researching solar, it was right around when SRP changed to the controversial E-27 Customer Generation plan for solar customers. With the market mostly confused about SRP’s new demand-based billing, many solar providers threw up their hands and left the territory. Like JB, many would-be SRP solar customers were told, “It’s not possible under this new plan,” and turned away.   

But then he talked to Sun Valley Solar Solutions.

“Sun Valley was the one company that said they were working on a solution,” JB stated.

Sun Valley Solar Solutions was the first to break through SRP’s roadblock by deploying a highly sophisticated hardware/software module that collaborates with JB's solar panels to dramatically reduce SRP's costly demand fees. Today, our innovative approach has helped hundreds of SRP customers, including JB, turn Arizona’s most abundant natural resource into significant energy savings.

 “It made sense to make sure you didn’t exceed a certain demand during the peak times and then really take advantage of the lower rate in the non-peak times,” JB said. “The comfort in the home is the same or better than before...”

About the Author

Kyle Ritland, Marketing

After working in technology marketing throughout the Pacific Northwest and Silicon Valley for more than 20 years, Kyle opted to follow his heart and focus his talents in solar energy.

As the head of Marketing at Sun Valley Solar Solutions, Kyle works hard to demystify the ever-changing solar landscape in Arizona and across the country. He especially enjoys helping people separate fact from fiction by presenting solar transparently and accurately, rather than relying on hype or deceptive marketing tactics that are far too common with some solar companies.

When not touting the benefits of solar, encouraging his friends to opt for paper over plastic, or growing his own vegetables, Kyle is generally found hiking with his pointer Bravo or preparing a home-cooked meal for friends.

“If you truly understand how solar works it’s easy to see through the gimmicks. The opportunity for savings is very real when you have the correct information”