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Building A Sustainable Business to Bolster Your Bottom Line

Kyle Ritland

August 2017

pixaby_money stacking-2.jpgThere’s no doubt that Fortune Magazine’s primary focus is money. So, when the respected money-focused publication recently reported “Like it or not, Sustainability is now the core of your business,” you know that a systemic shift in corporate responsibility is taking place. Even though most businesses are not yet sure how to directly benefit from this change is irrelevant. After all, we’re talking about a change in perception here, and as more and more corporate giants like Target, Marshalls and Pepsi report significant financial returns from their sustainability investment, companies of all sizes will surely stop asking “why are sustainable business practices important?” and start building a sustainable model of their own.

The article features several companies that are using inventive new technologies to reduce water waist and drive sales in drought prone markets, as well as businesses that are benefitting from cost-saving technologies to reduce operating expenses, while also reducing greenhouse gas emissions.

But it’s not just the big guys who are benefitting from more eco-friendly business practices. According to Fortune, companies of all sizes and across a wide range of industries are adding to their bottom line, while positioning themselves as leaders in corporate social responsibility. In fact, right here in Arizona, Sun Valley Solar Solutions has helped international giants such as Pepsi and Target, as well as local players such as Sacred Heart Church and DuBrook Dairy. Regardless of size, these organizations are now avoiding decades of rising energy cost with clean, sustainable solar electricity.

“Real sustainability efforts are core business efforts: because they are not always easy, they can help a company to raise its game and perform better in all kinds of ways.” - Fortune

So how can you get started with your own sustainable program? According to Fortune, the steps go something like this:

  1. Define your sustainability priorities
  2. Evaluate your sustainability costs and benefits
  3. Set specific and achievable sustainability goals (e.g. eliminate decades of rising energy costs)
  4. Create consistent sustainability incentives for management and suppliers

Sustainability is serious but not always obvious. Based on the Fortune article, along with your company’s level of commitment to corporate social responsibility, as well as a growing consciousness and awareness among consumers, being sustainable can potentially have a huge, positive impact on your bottom line.

If you would like to learn more about improving your bottom line with a sustainable solar energy investment, please contact us for a free quote.

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