Building a Sustainable Business to Enhance Your Bottom Line

Kyle Ritland Marketing and Customer Experience
August 14, 2017
1 min read

There’s no doubt that Fortune Magazine’s primary focus is money. So, when the respected money-focused publication recently reported, “Like it or not, Sustainability is now the core of your business,” you know that a systemic shift in corporate responsibility is taking place. Even though most businesses are unsure how to directly benefit from this change is irrelevant. After all, we’re talking about a change in perception here. As more and more corporate giants like Target, Marshalls to benefit from this change directly, “Why are sustainable business practices important?” and start building a sustainable model of their own.

The article features several companies that are using inventive new technologies to reduce water waste and drive sales in drought-prone markets, as well as businesses that are benefitting from cost-saving technologies to reduce operating expenses while also reducing greenhouse gas emissions.

But it’s not just the big guys benefitting from more eco-friendly business practices. According to Fortune, companies of all sizes and across various industries add to their bottom line while positioning themselves as leaders in corporate social responsibility. In Arizona, Sun Valley Solar Solutions has helped international giants such as Pepsi and Target and local players such as Sacred Heart Church and DuBrook Dairy. Regardless of size, these organizations are avoiding decades of rising energy costs with clean, sustainable solar electricity.

“Real sustainability efforts are core business efforts: because they are not always easy, they can help a company to raise its game and perform better in all kinds of ways.” - Fortune

So, how can you get started with your own sustainable program? According to Fortune, the steps go something like this:

  1. Define your sustainability priorities
  2. Evaluate your sustainability costs and benefits
  3. Set specific and achievable sustainability goals (e.g., eliminate decades of rising energy costs)
  4. Create consistent sustainability incentives for management and suppliers

Sustainability is serious but only sometimes obvious. Based on the Fortune article, along with your company’s level of commitment to corporate social responsibility and a growing consciousness and awareness among consumers, being sustainable can potentially have a huge, positive impact on your bottom line.

If you want to learn more about improving your bottom line with a sustainable solar energy investment, please contact us for a free quote.

About the Author

Kyle Ritland Marketing and Customer Experience

After working in technology marketing throughout the Pacific Northwest and Silicon Valley for more than 20 years, Kyle opted to follow his heart and focus his talents in solar energy.

As the head of Marketing at Sun Valley Solar Solutions, Kyle works hard to demystify the ever-changing solar landscape in Arizona and across the country. He especially enjoys helping people separate fact from fiction by presenting solar transparently and accurately, rather than relying on hype or deceptive marketing tactics that are far too common with some solar companies.

When not touting the benefits of solar, encouraging his friends to opt for paper over plastic, or growing his own vegetables, Kyle is generally found hiking with his pointer Bravo or preparing a home-cooked meal for friends.

“If you truly understand how solar works it’s easy to see through the gimmicks. The opportunity for savings is very real when you have the correct information”