How Solar Can Add to Your Triple Bottom Line Success

Kyle Ritland, Marketing and Customer Experience

July 31, 2018

1 min read

Solar can help organizations add to their bottom line by unplugging from the utility monopoly to purchase cheaper, cleaner energy they produce. But what might need to be better understood is how going solar can add to your triple bottom line success and contribute to the overall health of your organization.

Have you never heard of the triple bottom line? Please read on, and we'll be happy to fill you in.

The triple bottom line (TBL) is an increasingly popular way to analyze the entire success of a company beyond profits alone. This is especially important as more organizations implement sustainable business practices to serve their surrounding communities better and ensure a healthier planet. Adding solar to your organization helps it financially and is a proven way to increase employee recruitment and retention, as well as local environmental health.

Our good friends at SunPower put together this fantastic infographic that explains the triple-bottom-line sustainable business model, how organizations can utilize it to gain a more comprehensive view of their sustainable practices, and how they ultimately affect the people and communities around them.

About the Author

Kyle Ritland, Marketing and Customer Experience

After working in technology marketing throughout the Pacific Northwest and Silicon Valley for more than 20 years, Kyle opted to follow his heart and focus his talents in solar energy.

As the head of Marketing at Sun Valley Solar Solutions, Kyle works hard to demystify the ever-changing solar landscape in Arizona and across the country. He especially enjoys helping people separate fact from fiction by presenting solar transparently and accurately, rather than relying on hype or deceptive marketing tactics that are far too common with some solar companies.

When not touting the benefits of solar, encouraging his friends to opt for paper over plastic, or growing his own vegetables, Kyle is generally found hiking with his pointer Bravo or preparing a home-cooked meal for friends.

“If you truly understand how solar works it’s easy to see through the gimmicks. The opportunity for savings is very real when you have the correct information”