How to Discuss Solar Energy with Friends and Family

Kyle Ritland Marketing and Customer Experience
April 10, 2023
1 min read

[Originally published on April 10, 2023, | Updated on January 24, 2024 - 1 min read]

Sharing the Solar Energy Journey: 5 Effective Conversation Tips

Talking about solar energy with friends and family can be rewarding. Here are five tips to help share your solar journey effectively:

1. Understand Your Audience

Tailor your discussion to align with your audience's interests and concerns. Adjust your conversation to their motivations, whether they're focused on financial savings, environmental impact, or technology.

2. Simplify the Solar Concept

Begin by assessing their solar knowledge. Explain how solar energy works in simple terms and share your personal installation experience. Avoid overwhelming details and focus on the practical aspects of your journey.

3. Emphasize the Benefits

Highlight solar energy's benefits, like lower utility bills, reduced carbon footprint, and energy independence. Share your before-and-after utility bills as real-life evidence of solar savings.

4. Address Common Concerns

Discuss common concerns like cost, maintenance, and reliability. Share your experience and provide factual information, including warranties and maintenance plans associated with solar systems.

5. Offer Helpful Resources

Provide resources for further exploration into solar energy, such as educational websites, videos, or articles. Recommend reputable solar installers and mention potential referral benefits. Sun Valley Solar is here when you need us to help.

By understanding your audience, simplifying the concept, emphasizing benefits, addressing concerns, and offering resources, you can effectively share the advantages of solar energy and encourage a sustainable future.

About the Author

Kyle Ritland Marketing and Customer Experience

After working in technology marketing throughout the Pacific Northwest and Silicon Valley for more than 20 years, Kyle opted to follow his heart and focus his talents in solar energy.

As the head of Marketing at Sun Valley Solar Solutions, Kyle works hard to demystify the ever-changing solar landscape in Arizona and across the country. He especially enjoys helping people separate fact from fiction by presenting solar transparently and accurately, rather than relying on hype or deceptive marketing tactics that are far too common with some solar companies.

When not touting the benefits of solar, encouraging his friends to opt for paper over plastic, or growing his own vegetables, Kyle is generally found hiking with his pointer Bravo or preparing a home-cooked meal for friends.

“If you truly understand how solar works it’s easy to see through the gimmicks. The opportunity for savings is very real when you have the correct information”